Throughout my career, I’ve developed the expertise to build and scale end-to-end digital products; my principal focus is visual design and user experience; however, I also incorporate coding and product management into my work. I’m passionate about leading teams and am a lover of process and efficient design operations.
I consider myself primarily a user evangelist, working tirelessly to craft inclusive, engaging, and human experiences. I’m a keen experimenter, utilising business strategy, thoughtful research and beautiful design to find product-market fit and surpass business and customer expectations. I’ve worked on products for startups across the UK and Australia including BorrowMyDoggy, Founders Factory and Mentorloop.
During my time in London, I led product design at Hotels.com, creating a culture of experimentation that culminated in transforming the accommodation booking experience. I’ve also been lucky enough to work with globally renowned brands including L’Oréal, Lenovo, Aviva and Western Digital.
When I’m not working, you can most likely find me sipping on a flat white in the Melbourne sunshine, hoping to be approached by all the dogs that pass by. I appreciate and seek a healthy life/work balance that includes travel and working from unique and beautiful locations throughout the world. I’m not ashamed to admit my love for cheesy 90s pop music.
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- User Experience Design
- Visual Design
- Design Leadership
- Interaction Design
- Design Systems
- Product Management
- Process Development
- Art Direction
Media and Recognition
London Evening Standard
Tailwise raises £200,000 in a bid to tackle puppy farming.
The Next Web
This startup wants to make buying a dog online safer and more ethical.
UK Tech News
Making dog purchasing safer.
Creative Pool - Top Design Awards
BorrowMyDoggy App, April 2017
UK Mobile & App Design Awards
Best Mobile or App Start-up, Kabbee
Kabbee Buzzing with Design Award Win – Meet Dan Baird, Head of Design.